Privacy Policy
CPB Digital Marketing Privacy Policy
Last Updated: September 21, 2025
1. Introduction
CPB Digital Marketing ("we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our digital marketing services, website, and related applications or platforms, including our proprietary marketing automation services.
This Privacy Policy applies to information we collect when you:
-Visit our website
-Engage our digital marketing services
-Communicate with us via email, phone, or other methods
-Interact with our marketing materials or social media profiles
-Use our client portal or marketing automation systems
2. Information We Collect
2.1 Information You Provide to Us
We may collect the following types of information that you voluntarily provide to us:
Contact Information: Name, email address, mailing address, phone number (including mobile phone numbers for SMS communications), company name, job title
Account Information: Login credentials, user preferences, and settings
Business Information: Business size, service area, customer demographics, service offerings
Marketing Information: Marketing goals, budget, previous marketing efforts
Payment Information: Credit card details, banking information, billing address
Communications: Emails, chat messages, phone calls, SMS/text messages, feedback, survey responses
Service Data: Information related to your business operations
2.2 Information We Collect Automatically
When you visit our website or use our services, we may automatically collect certain information about your equipment, browsing actions, and patterns, including:
Device Information: IP address, browser type, operating system, device type
Usage Data: Pages visited, time spent, click patterns, referring/exit pages
Location Data: General location based on IP address
Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar tracking technologies
2.3 Information From Third Parties
We may receive information about you from third parties, including:
Business Partners: Information shared by our business partners or service providers
Marketing Tools: Data from advertising platforms, analytics providers, and CRM systems
Public Sources: Publicly available information from directories, social media, or industry databases
3. How We Use Your Information
We use the information we collect for various purposes, including:
3.1 Providing and Improving Our Services
Delivering contracted marketing services for your business
Setting up and configuring our proprietary marketing automation systems
Creating and optimizing lead generation campaigns
Managing customer relationships and communications
Developing landing pages, forms, and other marketing assets
Analyzing campaign performance and making improvements
Offering technical support and customer service
Sending SMS/text messages for marketing, transactional, and service-related communications
3.2 Business Operations
Processing payments and managing billing
Communicating about your account or services
Responding to inquiries and providing information
Sending service updates and administrative messages
Conducting internal research and development
Improving our website and user experience
3.3 Marketing and Promotion
Sending marketing communications about our services
Sending SMS/text messages about services, promotions, and updates
Providing relevant content and recommendations
Administering promotions, surveys, or contests
Delivering targeted advertising based on your preferences
Measuring the effectiveness of our marketing efforts
4. How We Share Your Information
We may share your information in the following situations:
4.1 Service Providers
We may share your information with trusted third-party service providers who perform services on our behalf, such as:
Marketing automation technology providers
Payment processors
Email service providers
Customer support tools
Analytics services
Cloud hosting providers
These service providers are authorized to use your personal information only as necessary to provide these services to us and are contractually obligated to keep your information secure and confidential.
4.2 Business Transfers
If we are involved in a merger, acquisition, financing, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
4.3 Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
4.4 Protection of Rights
We may disclose your information when we believe disclosure is necessary to:
Enforce our Terms of Service
Protect the rights, property, or safety of CPB Digital Marketing, our customers, or others
Prevent or investigate possible wrongdoing in connection with our services
4.5 With Your Consent
We may share your information with third parties when you have given us your consent to do so.
5. Data Security
We implement appropriate technical and organizational security measures designed to protect your information from unauthorized access, disclosure, alteration, and destruction. These measures include:
Encryption of sensitive data
Secure socket layer (SSL) technology
Regular security assessments
Access controls and authentication procedures
Employee training on data privacy and security
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:
The length of time we have an ongoing relationship with you
Whether there is a legal obligation to which we are subject
Whether retention is advisable in light of our legal position (e.g., in connection with statutes of limitations, litigation, or regulatory investigations)
7. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information, which may include:
Right to Access: You may request information about the personal data we hold about you.
Right to Rectification: You may request that we correct inaccurate or incomplete information.
Right to Erasure: You may request that we delete your personal information in certain circumstances.
Right to Restrict Processing: You may request that we limit the processing of your information.
Right to Data Portability: You may request a copy of your personal information in a structured, machine-readable format.
Right to Object: You may object to our processing of your personal information.
Right to Withdraw Consent: You may withdraw your consent at any time if we rely on consent to process your personal information.
To exercise these rights, please contact us using the information provided in the "Contact Us" section below.
8. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our website and to hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.
8.1 Types of Cookies We Use
Essential Cookies: Required for the operation of our website
Analytical/Performance Cookies: Allow us to recognize and count visitors and analyze website usage
Functionality Cookies: Enable our website to remember your preferences
Targeting Cookies: Record your visit to our website, pages visited, and links followed
8.2 Your Cookie Choices
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience. To learn more about cookies and how to manage them, visit www.allaboutcookies.org.
9. Third-Party Links and Services
Our website and services may contain links to third-party websites, plugins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.
We encourage you to read the privacy policy of every website you visit or third-party service you use when you leave our website.
10. Marketing Communications
You may opt out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing emails, texting "STOP" to opt out of SMS messages, or by contacting us directly. Please note that even if you opt out of receiving marketing communications, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.
11. SMS/Text Messaging and A2P Compliance
11.1 SMS Communications
We may send SMS/text messages to mobile phone numbers you provide to us for various purposes, including:
Marketing and promotional messages
Service notifications and updates
Appointment reminders and confirmations
Account alerts and security notifications
Customer support communications
Transactional messages related to our services
11.2 Consent and Opt-In
By providing your mobile phone number to us, you expressly consent to receive SMS/text messages from CPB Digital Marketing and our clients. This consent includes:
Express Written Consent: Your agreement to receive marketing and promotional SMS messages
Opt-In Confirmation: We may send a confirmation message to verify your consent
Recurring Messages: You may receive recurring SMS messages depending on your interaction with our services
11.3 A2P (Application-to-Person) Compliance
We comply with all applicable A2P messaging regulations, including:
TCPA Compliance: We adhere to the Telephone Consumer Protection Act requirements
CAN-SPAM Act: Our SMS communications comply with applicable anti-spam regulations
Carrier Guidelines: We follow guidelines set by mobile carriers and industry standards
10DLC Registration: We maintain proper 10-digit long code registration for business messaging
Brand and Campaign Registration: Our messaging campaigns are properly registered with carriers
11.4 Message and Data Rates
Standard message and data rates may apply to SMS communications. You are responsible for any charges from your mobile carrier. The frequency of messages will vary based on your engagement and the services you use.
11.5 Opt-Out Instructions
You can opt out of receiving SMS messages at any time by:
Replying "STOP," "QUIT," "CANCEL," "UNSUBSCRIBE," or "END" to any SMS message
Contacting us directly using the information provided in this Privacy Policy
Following opt-out instructions provided in specific SMS messages
After opting out, you may receive a final confirmation message. You may still receive transactional or service-related messages necessary for account management.
11.6 Customer SMS Data
For clients using our SMS marketing services:
We process SMS data on behalf of our clients
Clients are responsible for obtaining proper consent from their customers
We maintain records of opt-ins and opt-outs as required by law
SMS data is stored securely and in compliance with data protection regulations
11.7 SMS Data Security
We implement appropriate safeguards for SMS communications:
Secure transmission protocols
Encrypted storage of mobile phone numbers
Access controls for SMS campaign management
Regular monitoring for compliance violations
Prompt handling of opt-out requests
11.8 Third-Party SMS Providers
We may use third-party SMS service providers to deliver text messages. These providers are contractually obligated to:
Comply with applicable telecommunications regulations
Maintain data security standards
Process opt-out requests promptly
Provide delivery and compliance reporting
12. Children's Privacy
Our services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18, we will take steps to delete such information as quickly as possible.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last Updated" date, and the updated version will be effective as soon as it is accessible.
We encourage you to review this Privacy Policy frequently to stay informed about how we are protecting your information.
14. International Data Transfers
Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country.
By using our services, you consent to the transfer of your information to countries outside your country of residence, including the United States, where our central databases operate.
15. Marketing Automation Platform Provisions
As a service provider utilizing proprietary marketing automation technology, we want to provide specific information about data processing related to our platform:
We use our marketing platform to manage customer relationships, automate marketing campaigns (including SMS campaigns), and track marketing performance for businesses
Information collected through our platform may include contact details, communication history, marketing preferences, service history, and SMS interaction data
Our platform uses cookies and tracking technologies to monitor user behavior and campaign performance
Customer data stored in our marketing platform is subject to rigorous data security measures
You may request information about your data stored within our marketing platform by contacting us directly
16. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:
CPB Digital Marketing
Email: [email protected]
Phone: +1 747-326-5883
Address: 11824 Culver Blvd, Los Angeles, CA 90066
17. California Privacy Rights
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and other California privacy laws, including the right to know what personal information we collect, the right to delete personal information, and the right to opt-out of the sale of personal information. To exercise these rights, please contact us using the information provided in the Contact Us section above.
18. Privacy Shield Notice
For personal information transferred from the European Economic Area or Switzerland, we comply with the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks as set forth by the U.S. Department of Commerce. To learn more about our Privacy Shield certification, please visit www.privacyshield.gov
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By using our services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.